The most effective long-term strategy for growing a website or blog is to increase organic traffic. Although it may take some time, search engine optimization (SEO) can outperform paid advertising, guest blogging, and almost any other online marketing tactic. The issue is that there are no quick fixes for learning how to increase organic traffic.
1. Make use of long-tail keywords.
Don’t just use the most popular keywords in your industry. Use more specific keywords for your product or service. Over time, Google and other search engines will recognize your website or blog as a destination for that specific subject, boosting your content in search rankings and assisting your ideal customers in finding you. This is how you establish yourself as a thought leader on the subject.
Keep in mind that ranking on Google is about having a sphere of influence over a specific niche topic. This blog post, for example, is intended for those seeking specific information on increasing organic traffic. We are not focusing on every SEO-related keyword.
2. Meta Title and Description:
The meta title, URL, and description are the three most important components of a well-optimized web page or blog post. It’s straightforward but effective. In fact, while all on-page SEO factors are important, meta descriptions and metadata allow you to tell Google exactly what you’re talking about.
To optimize our pages, we use a variety of tools, including the Yoast SEO plugin for WordPress, HubSpot’s SEO tools, and Ahrefs. But simply installing a plugin isn’t enough; you must work on each page individually.
3. Make use of social media
Create a presence on social media sites such as LinkedIn, Twitter, Instagram, and Facebook. All of these activities contribute to the spread of your name and website address on the internet. Concentrate on one or two platforms and nail your strategy. Don’t just repeat yourself four times.
Make it simple for people to share your content by including social share buttons on your website and emails. And, of course, create content that is worth sharing.
4. Produce consistently high-quality content.
Attempt to write and publish as frequently as possible, but not at the expense of quality! The more quality content you have on your website or blog, including thought leadership articles and blog posts, the more opportunities you create for organic traffic to come your way.
5. Keyword Gap:
- A keyword gap is a simple concept. The “gap” is comprised of keywords that your competitors are targeting but you are not. When you exclude branded keywords, you get a list of potential topics that users are looking for but aren’t finding any content from you.
- Closing that gap not only boosts traffic to your website, but it also makes you more competitive. Furthermore, researching that gap will help you identify content ideas that you might otherwise overlook.
- You’ll need a keyword research tool, such as Semrush or Ahrefs, to analyse these gaps. These can be very expensive, but if you’re on a tight budget, you can get by with a free trial (at least with Semrush).
- If you have access to Semrush, you can use the Keyword Gap tool from the dashboard to compare the domains. The first domain should be yours, followed by the competitor to be studied: