6 Hacks To Improve Your Ranking on Google My Business
Your Google Maps presence is an important marketing tool for your company. It can help you get found by new consumers, distinguish yourself from the competition, and generate more business—all for free. However, these advantages are only available if your listing has high exposure, and just because your business is listed in a specific location does not imply Google will automatically rank it for searches in that location.
Google My Business is a free tool provided by Google for all kinds of businesses, including major corporations and small local businesses. Businesses that have a GMB account can improve their online visibility by developing better local search techniques, utilizing Google reviews, and advertising their business location on Google Maps.
In this article, I am going to share 6 hacks to improve your ranking on Google My Business.
First, let’s see how google ranks your GMB Profile
Relevance:
How relevant is your company to the keywords? Does it meet the needs of the customer? If you answer yes, your company name and other information will appear in local search results.
Distance:
If clients in the area are seeking for a nearby business to meet their needs, you can connect your Google My Business listing to Google Maps. This will make it easier for new customers to find you. This method is especially advantageous for local home service providers such as contractors, interior decorators etc.
Prominence:
The more your company’s social media presence and online PR, the better it will rank on Google. This does not imply employing a tactic such as duplicate listings. Making your brand and offering visible will help your business rank in a search inquiry.
1.Provide Complete Data:
To fully utilize the advantages of Google My Business, you must maintain your profile up to date. Ensure that all of your information is prominently shown on the local search results panel for your business and that it is kept up to date via your Google My Business dashboard.
This includes your:
- Business name
- Phone number
- Address
- Website
- Hours of operation
- Business categories
2. Add your Location of Google Map
Your GMB listing(s) have been uploaded to Google Maps! Potential consumers may be searching for your business on Google Maps, and having it listed (with the most up-to-date and accurate information) will make it simpler for them to locate you.
3. Verify your Business Listing
The third step in improving your Google Maps ranking is to claim your listing. This is due to the fact that when you create your listing, all you can provide is the name, category, and location; however, when you claim your listing, you can provide much more information about your business, and the more information a business listing contains, the higher it will rank on Google Maps. Furthermore, if your listing is not claimed, you will be unable to complete the remaining steps in this guide.
4. Add Photos Frequently
Business listings with pictures are viewed as more trustworthy and can generate 35% more clicks than those without.
The average GMB listing contains 11 images. This can considerably improve the legitimacy and trustworthiness of local businesses or home-service enterprises to local searchers.
5. Ask reviews from your Customers
90% of your customers are on the Internet, reading reviews before doing business with you. Google is also aware that consumer purchases are heavily influenced by reviews.
6.Set up Q and A.
You can also ask anyone to submit inquiries regarding your business listing using the GMB feature. These questions can be answered by both business owners and members of the general public.
Pro tip: Always check in for new questions and respond to them as soon as possible. This also reduces the possibility of someone else answering the question incorrectly. Furthermore, the more actively you respond to these queries, the higher the ranking signal you’re sending to Google.